Loyal Hope

BRANDING + WEBSITE

Loyal Hope of the Valley is a new Wedding and Event Space in the desirable James St precinct of Brisbane. The quaint heritage hall has been refurbished inside with black industrial lighting and an emerald green tiled bar, which was the inspiration for the brand’s colour palette. The angled horizontal axis in the letters reflect the pitched roofline. Loyal Hope is cool, but not too cool, with a touch of country and heritage Queensland.

“I have been using Louise for several years across our three brands Lightspace, Prospect Studios and Loyal Hope. Her work is always of the highest quality and she is a breeze to deal with. For our latest venture Loyal Hope, Louise was tasked with creating the identity from the ground up. Her concepts were bang on, paying homage to the heritage of the venue whilst delivering a fresh modern aesthetic appealing to our target market.”

– John Macdonald, Owner Lightspace, Prospect Studios and Loyal Hope