Maximise your potential: Why your brand designer is a smart choice to build your Squarespace website too
Some might say I’m a unicorn, others might call me a ‘generalist’, but I believe I can be your biggest strategic decision yet.
Engaging a brand designer who is also has a background in website design means you’ll save time working with one person (aka me, your *unicorn*). I can oversee your entire branding project so you walk away with holistic brand identity, including a website that looks good and performs well.
Here’s the thing, designing and developing are two entirely different skill sets that require different mindsets, tools and abilities. Branding and design is associated with creativity, intuition and visual spatial skills, where developing (coding) is associated with logic, analysis and language. The beauty of engaging a unicorn to build a cohesive brand and website requires a complete overlap of these skills, which is rarer than finding the perfect avocado.
Four advantages of engaging your brand designer for your Squarespace website:
Visual Consistency
A brand designer has the skills and experience to create a visually appealing Squarespace website that will make a strong first impression on visitors and look consistent with all your other brand touch points. A well-designed website can increase engagement and conversion rates, which can ultimately lead to more sales and revenue for your business.
Improved User Experience
A brand designer will have a deep understanding of the brand and how to make it come to life visually on the website. A brand designer also takes user experience (UX) into account when designing a website. They will create a website that is easy to navigate and use, which can improve the overall user experience and lead to increased engagement and conversion rates. A good user experience can also lead to increased customer satisfaction, which can result in positive word-of-mouth and more repeat business.
Improved SEO
Another advantage of hiring a brand designer to design and build your website is improved search engine optimization (SEO). A well-designed Squarespace website that is visually pleasing and easy to navigate will have a positive impact on your SEO. A brand designer who has knowledge in SEO can help optimize your website for search engines. This can increase visibility, improve search engine rankings, and drive more traffic to your site.
A Strategic Approach
Lastly, a brand designer takes a strategic approach when designing a Squarespace website. They will not only focus on the visual aspect of the website but also the overall strategy to reach your business goals. This can include creating a website that is optimised for conversions and includes calls-to-action and other features that will help to achieve your business objectives.
There you have it, friends. The advantages of engaging your brand designer to build your Squarespace website include consistency in brand identity, a stronger visual appeal, better user experience, improved SEO, and a strategic approach. By investing in a brand designer to design and build your website, you can ensure that your website will effectively communicate your brand and achieve your business objectives.
*Please remember, not all brand designers have experience building websites with the above skills, so do your homework first.
