Let’s build a brand people love, packed with strategy, good looks and longevity in mind.

Step 01. Branding

For the business owner ready to invest in a strategic, holistic and long-term brand solution.

Whether you’re looking to launch with impact, reposition yourself in the market or attract bigger and better leads, this is for you. With a strategy first approach, this design process ensures a holistic solution so your customers experience a seamless journey across all your brand touch points.

Branding projects are entirely customised to what your business need, to ensure you walk away with everything you need and nothing you don’t.

  • – Brand Strategy Workshop
    – Comprehensive Logo Suite
    – Colour Palette & Font Selection
    – Photography Moodboards
    – Custom Brand Patterns/ Elements
    – Brand Guidelines
    – Social Media Templates
    – Packaging Design
    – Signage Design
    – Document Templates
    – Any other relevant brand assets

  • From $6,500 +GST*
    Timeline: Approx. 4-6 weeks*
    *Heavily dependant on your requirements

Step 02. Website Design + Build

Give your expertise based business the online home it deserves, customised with your branding, expertly designed layouts, intuitive navigation, SEO setup, and custom features to enhance your user experience, and built in Squarespace.

It’s no secret that when you discover a brand or meet someone, the first thing you do is look them up online. You’ve got less than 10 seconds to make that second ‘first’ impression count, so let’s get it right with a website designed and built, tailored for you.

With a deep understanding of how websites work, utilise my full service brand and web capabilities and (re)launch your business online with strategy, creativity and longevity.

  • – Website Strategy Workshop
    – Custom Squarespace Build, no templates
    – Basic SEO optimisation
    – Responsive for desktop and mobile
    – Training and support on handover
    – Blog setup
    – E-commerce setup for digital products only

  • From $6,500 +GST *
    Timeline: From 6 weeks*

    *Heavily dependant on your requirements

VIP Design Day

Skip the queue and book a design day to complete your wishlist of design tasks.

You’ll have my entire focus for the day (or half day), dedicated to working through your list of design tasks we established upon booking. This is perfect if you have a list of small items or you need a project delivered ASAP and don’t want to wait.

  • – Social Media Templates
    – Stationery Designs
    – Brochures and Flyers
    – E-books and Presentation Decks
    – Packaging labels
    – Signage
    – Website updates (existing website clients only)
    – Simple One Page Website Design

  • Full Day - $1800 +GST
    Half Day - $1200 +GST

    Upon enquiry I will let you know what’s achievable within these timeframes.

01. Brand Discovery

Your magic is unearthed. For your business to thrive, you need a brand that resonates with your audience. Through 1:1 Brand Workshop we’ll unpack everything that makes you unique and discover how we can make you stand out to your dream client or customer.

  • – Pre Workshop Brand Questionnaire
    – 1:1 Brand Discovery Workshop
    – Visual Moodboard
    – Clarity and an agreed direction

02. Brand Design

Creativity is unleashed. With our brand insight and strategic direction, the design is underway. I’ll deliver a polished proposal that encompasses developed concepts, rationales and usage examples to help visualise what your brand could become.

03. Brand Delivery

Your brand is born. The fun doesn’t stop here. I’ll rollout your brand elements across the board to deliver a holistic and cohesive brand identity, ready for you to launch into the world.

  • – Design proposal presented
    – Any revisions are implemented
    – Client Signoff of concept

  • – Comprehensive Logo Suite
    – Brand Guidelines
    – Rollout of project (e.g. Stationery, Social Media Templates, Shop Signage, etc.)
    – Ongoing availability for further items

FAQs

All your burning questions anwered

  • The beauty about custom branding is that it’s totally custom! Before we start working together, we’ll have a chat about where you’re at so I can recommend what you need.

    Branding packages always include two developed concepts with refinements to your chosen concept, rollout of all logo files (including multiple logo layouts and formats if needed), and a Brand Guide (Brand Bible/ Brand Documentation) outlining how to use all your brand elements and file types.

    Other components to branding projects may include social media templates, stationery, signage, etc. We can fully customise it to your businesses’ needs.

  • Font licenses, printing costs, domain names and additional website features such as booking systems are will be quoted and charged additionally, and always discussed with you first.

    I work with talented photographers, copywriters, email and IT support specialists and am happy to refer you if needed.

  • My goal for every client is to create a strategic design solution that connects your brand with your dream clients. There's little benefit in diving straight into a design project without really understanding who you are and what goals you’re trying to reach. Your brand foundation should form the design decisions and direction for all aspects of your business, so if I don't feel you have a strategically aligned logo, we may not be able to take on your project without going through the full branding process first. However, you may already be a few steps ahead, so please enquire if you’re unsure.

  • This would likely be treated as a Brand Refresh. The same strategic process is required for a brand refresh as we still need to uncover all your ‘whys’, including the purpose of the refresh, your new brand direction, and we need to fully understand your business goals too. Brand refresh’s usually take just as long as as a regular Branding project because each change needs to be treated carefully - strategically retaining certain elements can be fiddly!

  • Big picture branding is where I can create the most impact for my clients, so together we’ll work through your brand vision, logos, colours, fonts and basic brand guidelines at a minimum.

  • Yes! A 40% deposit is required to book your project into my schedule. The remaining two 30% payments are broken up across your project timeline so that you can confidently invest in your business with ease. For smaller projects like Brand Intensives and VIP Design Days 50/50 payment plans are offered.

  • I prefer to be a specialist rather than generalist, so after years of testing many platforms, I found Squarespace to be the most diverse and appropriate for my service based clients.

    It’s very user friendly and I can offer completely customised websites while you have total ease managing your website moving forward.

    If Squarespace isn’t right for your growing business needs, I’ll let you know on our initial discovery call.